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Are you a techno-phile? And do you also love wine? If you answered "yes", or even "maybe" to those questions, there's a lot to be excited about in the on-line wine world. There are opportunities to connect with fellow wine lovers through myriad blogs and winery review sites like the California Winery Advisor (image above). Or you can expand into an interactive web experience by connecting with fellow wine lovers on Wine 2.0 or the Open Wine Consortium. These are social sites that connect people who enjoy talking about wine with an international group of people.
Have even more energy than that? Try Twitter Taste Live: an on line group that hosts wine tastings and allows you to offer real time feed back as you taste along with people all over the world. Pretty crazy, but really fun! Want to be a spectator? Have you seen our own Hahn TV? Get to know our winemakers and the Hahn Family brands in detail. Check out the Huntington falcons, the Surfin' Cycles Gladiator winemakers, and the stars of the winemaking world in the Santa Lucia Highlands on Hahn TV.
This is Web 2.0. A variety of ways to engage you and give you the opportunity to participate. It may sound impersonal at first, but I have made connections on line that led me to meet great people, in person! Now I wouldn't trade my on line wine community for anything! They are smart, funny people that teach me about wine from all over the world. And I can stay connected to them between events through their blogs, and the social networks mentioned above. It is another way to share the wine experience with like-minded people who are also passionate about wine.
Below is a clip from the first North American Wine Bloggers Conference I attended for Hahn Estates in October, 2008. It is one of the greatest examples of successful social media in action, and a movement in the wine industry that is changing how we interact with wine online. Poke around and check out a few of the sites. There's also a fantastic log of Wine Blogs and participants from the WBC here: Caveman Wines.